FOB Shipping Point

USDA Mid Price ($/unit)

California
Oxnard, Salinas/Watsonville, Santa Maria
94.3%
Of Volume
$10.33/FLAT
$1.29/1-LB
$9.33 - $11.33
—
Mexico
Crossing through CA and TX
3.0%
Of Volume

No current prices reported

Florida

No current prices reported

As of Oct 9, 2026

Seasonal Heatmap

FOB Shipping Point: All Sources

USDA Mid Price ($/flat)

Lower
Higher
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2020
15.02
12.95
12.59
7.94
8.46
8.97
16.08
10.53
15.46
16.23
19.87
13.00
2021
18.68
16.57
10.75
15.47
11.39
9.71
10.16
13.87
10.55
11.83
24.55
18.92
2022
17.15
13.34
10.46
11.91
9.80
6.83
10.14
15.69
10.07
20.95
29.66
20.17
2023
21.76
13.76
14.23
15.28
9.53
9.84
11.73
12.51
9.05
11.01
20.97
23.08
2024
16.99
16.32
9.51
10.83
7.80
8.05
10.42
12.64
11.49
11.94
21.18
21.72
2025
14.72
15.61
10.39
11.49
10.35
10.33
9.85
11.96
12.72
21.62
29.68
17.87
2026
12.83
12.40
8.07
7.47
14.75
10.57
8.52
15.44
13.00
10.14

Year-over-Year Comparison

Historical Tendency

Mexico
California
Florida
Weighted Avg
Oct 2026
$10.27
$10.14
$16.42
$10.14
Oct 2025
$10.41
$21.42
—
$20.35
Difference
-$0.14
-$11.28
—
-$10.21
Year
Step 1
Step 2
Step 3

Need complete 3-step windows

Not enough historical periods yet for this tendency view.

Average
—
—
—
As of Oct 2026

Historical Movement & Average Price

Aggregate Volume (lbs) of Imports & Domestic Shipments at First Point of Sale

USDA FOB Shipping Point Mid Price ($/flat)

Mexico
California
Florida
Peru
Other
Total
California
Mexico
California
Mexico
California

Recent Volume Movement

Imports & Domestic Shipments at First Point of Sale

Last 7 Days:Oct 2 to Oct 8, 2026
43M lbs
4.1%
vs last week
Trailing 30-Day Snapshot
Daily Volume
Origin Breakdown
Top Shipping Districts
As of Oct 8, 2026

Country of Origin

Average Volume Share by Week

Sep 2024 to Oct 2026

California 93.2%
Week 41 current average
Mexico
California
Florida
Peru
Other

Over the next 6 weeks, leadership shifts by Week 47; California leads 5 of 6 weeks at an average 73.4% share.

As of Oct 8, 2026

US Strawberry Production

USDA NASS QUICKSTATS · ANNUAL, NATIONAL

1.6M
tons (2024)
12.4% YoY
Annual Production
USDA NASS QuickStats

Explore Other Commodities

Compare strawberries with the live avocado and blueberry market pages.

View Avocados →View Blueberries →